Conversations with Good Humans
When was the last time you heard someone say, "Sales is the best job ever?"What if you discovered that selling is a great way to have a positive impact on the lives of your customers? It is possible! Catherine Brown, best-selling author of the book How Good Humans Sell®, hosts this podcast where she interviews Good Humans and discusses ways to sell with dignity and remain true to our values. Listen in and learn how to make sales the best job ever.
More about Catherine: Catherine is the founder and CEO of the Good Humans Growth Network™ which comprises communities of extraordinary people who create healthy businesses. She is an entrepreneur, community facilitator, sales professional, and author.
Catherine founded the How Good Humans Sell Community to complement her book, How Good Humans Sell: The Proven Path to B2B Sales Success*, in which she combines best sales practices with psychology principles.
Catherine lives in Houston with her family. She enjoys reading, planning her next globetrotting adventure, watching sci-fi, and hosting dinner parties. She has a BA from Rice University and is StoryBrand marketing-trained.
Episodes
32 episodes
Colleen Stanley- Emotional Intelligence in Selling
Colleen Stanley, sales trainer and author of the great book called Emotional Intelligence for Sales Success is our guest for this episode. Colleen's sales training is unique because she focuses specifically on building EQ in sales.&nbs...
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Episode 32
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48:59
Bonus Episode 2- Dana Williams
My Podcast Producer, Jolly Dixon, joins me to talk about our big take-aways from Episode 15's conversation with my friend Dana Williams. If you haven't heard that conversation yet, This Cliff's Notes version is a great introduction. Listeners w...
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Episode 31
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8:40
Liz Heiman- Beliefs in Selling
What starts out as a discussion of habits in sales, turns into a masterclass on complex B2B sales.My guest on Conversations With Good Humans is sales consultant and expert Liz Heiman. Liz grew up in selling as her father was co-founder ...
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Episode 30
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48:56
Tuesday Tip 13- A in B.E.A.R. Sales Sequences
If you're building the positive beliefs about sales, you're starting to look for ways to put those beliefs into practice by actually doing sales like a good human. What does that look like? In this episode, I share the actual steps I t...
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Episode 29
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10:04
Drew Bird- Emotional Intelligence
Today on Conversations with Good Humans I'm talking with Drew Bird, emotional intelligence trainer, expert, and the author of the great book (that I've read twice!) called the Leader's Guide to Emotional Intelligence. His organization ...
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Episode 28
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46:04
Tuesday Tip 12 A and R in BEAR
Sometimes people set goals that are too low because they're not actively practicing thinking about their new identity. They're not moving towards something. Every single human being is capable of taking stock of where they are right now, the re...
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Episode 27
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6:51
How to Show Empathy in the Sales Process
Empathy. What does that word really mean? I wonder how many times you’ve heard the word used and you’ve nodded along but not really grasped what it is or why it matters?Today on Conversations with Good Humans, I’m talking ...
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Episode 26
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40:28
Tuesday Tip 11- A in B.E.A.R.- Revenue Generating Activities
Entrepreneurs and first time sellers have a lot to manage. In this podcast, I help you determine which activities generate revenue so that your time and resources aren't spent unwisely.If you enjoy these Tuesday Tips every other week, s...
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Episode 25
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4:18
Meg Rentschler- Clarity for Coaching
Mentor, coach, or therapist? Sometimes it's a challenge to know what help is best as you're moving forward. Meg Rentschler, mentor to coaches, professor of coaching at the University of Texas at Dallas, executive coach with her own clients AND ...
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Episode 24
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47:16
Bonus Episode- How Kevin Freidberg Gets a High Conversion Rate
Our first Bonus Episode! My Podcast Producer, Jolly Dixon, joins me to talk about our big take-aways from Episode 21's conversation with my friend Kevin Freidberg. If you haven't heard that conversation yet, This Cliff's Notes version is a grea...
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Episode 23
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10:54
Tuesday Tip 10- A in B.E.A.R- Action
We've made it to the A in B.E.A.R.! The A is for Action which is what a lot of salespeople really want to know about. We sometimes believe that if someone just tells us their steps and exactly what to say, we'll be successful. In this episode, ...
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Episode 22
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5:53
Kevin Freidberg- Lead Generation and Qualifying
Do you struggle with generating leads and then determining if it's good for you to work together? My friend Kevin Freidberg and I met through StoryBrand. He's a Good Human who sells. But the way Kevin qualifies his leads is very different from ...
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Episode 21
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25:50
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Tuesday Tips 9 E in B.E.A.R.- Emotions
The E in B.E.A.R. stands for emotions. Whether we're aware of it or not, emotions are predictors of what we do in sales. If we interpret feelings as negative, we'll avoid doing the things that make us feel bad. However, in sales, sometimes we f...
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Episode 20
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6:02
Rick Janezic- Hiring For Sales
In this episode, Catherine and her fellow Clubhouse moderators, Keith Rozelle, Russ Stalters, and
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Episode 19
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38:45
Tuesday Tip 8- E in BEAR- Priming
Priming is a powerful tool you can begin to use today to change what you do in sales for the better. It is a way to reframe negative beliefs and emotions. In this short Tuesday Tip episode, I'll share with you a scientific study that explains p...
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Episode 18
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4:39
Five Steps to Stand Out From the Crowd
I'm doing something a little different in this episode. I got some encouraging feedback about an email I sent this week and I wanted to dig a little deeper into the topic on this platform. It's not a Tuesday Tip and it's not an interview! At th...
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Episode 17
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9:55
Tuesday Tip 7 E in B.E.A.R.- Notice and Name
Have you ever felt physical symptoms before you had to reach out to a potential client? You're in good company. Many salespeople do. However, that feeling may be keeping us from doing the work that brings in revenue. In today's tip, Catherine s...
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Episode 16
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7:48
Dana Williams- Selling with your Strengths
In this episode, Catherine is talking with Dana Williams, Clifton Strengths coach, and the developer of the Strengths Journal. Dana is equipped to help people understand themselves better so they ca...
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Episode 15
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48:24
Tuesday Tips 6 B in B.E.A.R. pt 2- Deservingness
The B for Beliefs in the B.E.A.R. model has lots of implications for us in sales. In this episode, we'll talk about what we believe we deserve to enjoy in life and our sales work. It'll get a little philosophical and make you consider what you ...
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Episode 14
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7:06
Dr Ryan Brown- Fixed vs Growth Mindset
In this episode, I'm talking with Dr. Ryan Brown, managing director for measurement at the Doerr Institute for new leaders at Rice University in Houston, Texas. What it means is that Ryan measures the success of programs aimed at growing the le...
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Episode 13
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41:17
Tuesday Tips 5- The B in B.E.A.R.
B.E.A.R. is an acronym that stands for B for belief, E for emotion, A for action, and R for results. I learned about it from a podcast host and business coach, Mary HyattI like to teach about the bear model during sal...
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Episode 12
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7:00
Elaine Acker- Email Marketing
Elaine Acker is the CEO of Sparx360 and is a StoryBrand certified guide which means she's trained in that philosophy of marketing. Elaine is based in Austin, TX. She's starting a new venture this year called
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Episode 11
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21:41
Tuesday Tip 4- Three Words to Avoid in Selling
For this Tuesday tip, I'm going to share three words or phrases that I believe should be on the no-no list for us as professional sellers. Now there are more than three, but these are the three that come to my mind as the most common and ...
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Episode 10
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7:43
