Conversations with Good Humans
When was the last time you heard someone say, "Sales is the best job ever?"What if you discovered that selling is a great way to have a positive impact on the lives of your customers? It is possible! Catherine Brown, best-selling author of the book How Good Humans Sell®, hosts this podcast where she interviews Good Humans and discusses ways to sell with dignity and remain true to our values. Listen in and learn how to make sales the best job ever.
More about Catherine: Catherine is the founder and CEO of the Good Humans Growth Network™ which comprises communities of extraordinary people who create healthy businesses. She is an entrepreneur, community facilitator, sales professional, and author.
Catherine founded the How Good Humans Sell Community to complement her book, How Good Humans Sell: The Proven Path to B2B Sales Success*, in which she combines best sales practices with psychology principles.
Catherine lives in Houston with her family. She enjoys reading, planning her next globetrotting adventure, watching sci-fi, and hosting dinner parties. She has a BA from Rice University and is StoryBrand marketing-trained.
Conversations with Good Humans
Tuesday Tips 5- The B in B.E.A.R.
B.E.A.R. is an acronym that stands for B for belief, E for emotion, A for action, and R for results.
I learned about it from a podcast host and business coach, Mary Hyatt
I like to teach about the bear model during sales training, because it's helpful to look and say, "I wonder what I'm believing when I decided to feel a certain way, which then led to certain actions, which lead to certain results?" And you can also reverse engineer it. You can say, "If I don't like the results I have, can I look back and study the actions I took." What was I feeling when I took those actions? And then what might that be telling me about my belief?
Music composed and arranged by Luke Brown. Find him on TikTok @lukasaftermidnight